• Meet Chella Beauty's Obsessed w/ Me Valentines Day Kit

    Meet Chella Beauty's Obsessed w/ Me Valentines Day Kit

    Try our Obsessed w/ Me Kit for the most romantic look this Valentine's Day!
  • NEW Vegan & Clean Chella Beauty Good Drama Mascara

    NEW Vegan & Clean Chella Beauty Good Drama Mascara

    In honor of World Vegan Day on November 1, 2021, we released our first vegan, cruelty-free, paraben-free, gluten-free, clean certified mascara. Good Drama Mascara is a lengthening and volumizing mascara that is loaded with moisturizing ingredients. Some of the most notable care ingredients include: Hemp Seed Extract, Argan Oil, Vitamin E, Vitamin C, Bamboo Extract, and Mango Oil. These create a delectable formula that...
  • Meet @velabeauty...Chella's First Collaboration

    Meet @velabeauty...Chella's First Collaboration

    Meet Cori, aka @velabeauty, makeup artist, social media star, and soon-to-be mommy. While she creates amazing viral TikToks and Instagram GRWMs... we love @velabeauty most for her obsession with highlighting natural beauty and her belief that if you set an intention, you can make it your reality.  From the time she was a little girl, Cori Gant was obsessed with makeup and the way...
  • Chella Partners with IMPACT COLLECTIVE to be Carbon & Plastic Neutral

    Chella Partners with IMPACT COLLECTIVE to be Carbon & Plastic Neutral

    Chella Beauty — Clean Makeup That Cares What does it mean today to be a makeup company that really cares?  It’s about a lot more than you may think. For Chella, IMPACT COLLECTIVE’S newest partner, the statement has a three-fold meaning: caring is about the products themselves, preserving the environment, and changing the social narrative. It’s about putting beauty, wellness, and sustainability to work...
  • Find Your Brow Match Made-in-Heaven

    Find Your Brow Match Made-in-Heaven

    It’s time to embrace your unique brows! Everyone’s brows are beautifully different, and no two people will ever have the same ones. Your brows were made for you, making it hard to find the perfect shade— until now! As a brow and eye-focused beauty brand, we create products made with clean ingredients and your own unique beauty in mind. We know finding your perfect...
  • Our Top 5 Back2School Essentials

    Our Top 5 Back2School Essentials

    Ciao Chella Bellas!  We hope you’ve been soaking in all the sunshine Summer 2021 has to offer before it’s time to get back to business! School is ~almost~ back in session, so that means you NEED to stock up on your school supplies— and we don’t just mean notebooks & number 2 pencils! To do your best, you need to feel your best so...
  • Introducing: Divine Purpose Eyeshadow Palette (limited edition)

    Introducing: Divine Purpose Eyeshadow Palette (limited edition)

    The secret’s out and the time has come to discover your Divine Purpose with our latest LIMITED EDITION eyeshadow palette, Divine Purpose. This eight-pan palette includes neutrals and pops of color ranging in pearl to matte finishes sure to steal your heart. Whether you’re manifesting a gorgeous neutral eye, or a pop of blue on your lower lash line the Divine Purpose eyeshadow palette...
  • "Manifest" the Possibilities With Our New Eyeshadow Palette!

    "Manifest" the Possibilities With Our New Eyeshadow Palette!

    Ciao, Chella Bellas! We recently launched our latest eyeshadow palette, Manifest. This four-pan palette consists of neutral-bronze shades ranging from pearl to matte finishes. We are continuously working on delivering the best products made with you in mind, beautiful—without the harsh ingredients—and we couldn’t be more excited to share this palette with you!   A new palette opens the door to tons of new looks,...
  • 3 Ways Eyebrow Defining Gel Helps Elevates Your Look

    3 Ways Eyebrow Defining Gel Helps Elevates Your Look

    The Best-Kept Beauty Secret for Great-Looking Brows You leave the house with perfectly groomed brows. The next time you check your reflection, they look a little off—what’s that about? It only takes one or two stray eyebrow hairs to throw off your whole look. Sometimes it can seem like your eyebrows have a mind of their own. They’re like an extension of your own untamable...
  • The Beauty in Asymmetry: Accepting Cosmetic Variance

    The Beauty in Asymmetry: Accepting Cosmetic Variance

    Did you know that it can be fairly common for someone’s face to be asymmetrical? Go ahead. Check it out. Look at where your eyebrows sit. Are they the same? Don’t worry, you don’t need to fix any asymmetries. In fact, you can celebrate them! Your asymmetries can make your life interesting and unique. From the varying strength of your different hands to the...
  • A Powerful Eye Look —Here’s What You Need to Know

    A Powerful Eye Look —Here’s What You Need to Know

    Powerful people have inspired and cultivated the minds of many throughout history. Your voice, opinion, and mind are worthy of notice. With a few simple techniques, you can create a look to match your confidence. You may have heard the fairly common saying; the eyes are the window to your soul. In this case, your eyes are the windows to your passion and your power....
  • YOU are Important... 5 Tips for Self-Care

    YOU are Important... 5 Tips for Self-Care

    Hey, Chella Bellas! Caring for others is important to do, to be your best, but did you know, so is taking care of YOU? Burnout is R.E.A.L., so here’s a quick guide to self-care. Okay, so we all know the distress drill: watch some Netflix to detox. But oftentimes, deep self-care is overlooked. Showers, wine, binge-watching shows and those two minutes to yourself before bed....
  • Introducing Our La Vie Eyeshadow Palette

    Introducing Our La Vie Eyeshadow Palette

    The La Vie Neutral Eyeshadow Palette embraces warm neutrals, sure to inspire you to live every day to the fullest. With two pearl (Femme + Vitality) and two matte water resistant shades (Instincts + Dynamic) and a dual-ended eyeshadow brush for effortless application, this interchangeable and refillable palette is designed with the modern + multi-tasking woman in mind. Buildable, blendable and long wearing, our...