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49% OFF - Everything your brows, lid and lashes need

Nine pieces$193 ValueYours for $99

Included is the curated eyebrow pencil kit bundle & A full-size Good Drama Black Mascara.

Plus two mini eyeshadow palettes and a deluxe makeup bag. Free with your bundle!

$99$193Save $94

49% off the price of buying all separately.

Get the Eye Edit — $99 Choose your brow shade below
  • Vegan & Peta Certified
  • Free shipping

What's inside

Nine pieces in one bundle

Four Chella products, nine pieces between them. Every one is something we sell at full retail on its own.

  • Curated Eyebrow Pencil Kit

    Curated Eyebrow Pencil Kit5 full size pieces5 full pieces

    • One Eyebrow Pencil
    • One Eyebrow Defining Gel Clear
    • One Highlighter Pencil NET
    • Dual Blending Brush
    • Everyday Makeup Bag

    Plus the printed How-to-Brow guide

    $95
  • Good Drama Mascara Black

    Good Drama Mascara BlackFull sizeFull size

    The full-size bottle, not a travel mini. Length, buildable volume and curl, in a conditioning formula

    $25
  • Mini Blushing Rose Palette

    Mini Blushing Rose Palette

    4 shades — two pearl, two matte, with rose rugosa flower extract

    $22
  • Mini Manifest Bronze Palette

    Mini Manifest Bronze Palette

    4 shades — three pearl, one matte, in wearable neutral bronze

    $22
  • deluxe makeup bag

    deluxe makeup bag

    A roomy deluxe bag to keep the whole kit together

    $29
Retail value if bought separately $193
Your savings49% OFF −$94
The Eye Edit $99

Selling out fast

Due to high demand, limited quantities available

89% sold

Pick your brow shade

The eyeshadows and mascara are the same for everyone. Choose your brow shade, and we'll automatically match the perfect highlighter for your kit.

Choose your brow shade: Select a Shade

Not sure? Tantalizing Taupe is our cool-toned universal match.

Find your brow match

Curated Kit Choice: Select a shade

  • Free shipping
  • 30-day returns
  • Wrong shade? We'll swap it

How to apply your brow pencil

Three passes, working from the middle out. Build slowly — the shape comes from where you stop, not how much you use.

  1. step 1

    step 1

    Using the spoolie brush, brush your brows in an upward motion.

  2. step 2

    step 2

    Starting at the front of the brow, lightly apply the product in an upward motion.

  3. step 3

    step 3

    At the arch-to-tail area, gradually build up the product while following the natural direction of hair growth.

Perfect, precise, fabulous eyebrows...every time.

Perfect, precise, fabulous eyebrows...every time.
  • Subtle, natural & buildable
  • Long-lasting formula
  • Precise hairlike strokes
  • Smudge-free and water-proof
  • Care ingredients vitamin E + C
  • Built in spoolie
  • Your choice of 9 shades

What people say

Every one of these already has a following.

  • Manifest Bronze Palette

    Manifest Bronze Palette

    4.1 out of 5 · 1,893 reviews

    "Rich pigment and neutral bronzes I reach for on a workday and on a night out."

  • Good Drama Mascara

    Good Drama Mascara

    4.2 out of 5 · 22 reviews

    "It lengthens and separates without a single clump."

  • Blushing Rose Palette

    Blushing Rose Palette

    5.0 out of 5

    "A unique and wonderful colour combination — these tones flatter far more than I expected."

One Bundle, One Finished Look

Four Brow products that you'd actually reach for and need plus...

Four Brow products that you'd actually reach for and need plus...

  • The curated eyebrow cream kit laid out

    Curated eyebrow pencil kit

    brows

    Fill with short, hair-like strokes, set the shape with the clear gel, then lift the brow bone with the highlighter. Five pieces, about sixty seconds.

    • FillEyebrow Pencil
    • DefineDefining Gel Clear
    • HighlightHighlighter Pencil + Dual Blending Brush or + Makeup bag
  • Lashes coated with Good Drama Mascara

    Good Drama Mascara — full size

    lashes

    Two coats from root to tip, wiggling at the base. Length and volume with no flaking, and gentle enough for sensitive eyes.

    • ShadeBlack
    • SizeFull size, not a sample
  • A blended rose and bronze eye look

    Two mini eyeshadow palettes

    eyes

    Wash the lightest shade across the lid, deepen the outer corner, blend. Rose for a soft daytime eye, bronze when you want warmth.

    • Blushing Rose4 shades two pearl, two matte, with rose rugosa flower extract
    • Manifest Bronze4 shades three pearl, one matte, in wearable neutral bronze

Before you buy

Questions, answered.

Is this really $193 of product?

Yes. Add up the five products at the price we sell them for on their own and it comes to $193: the Curated Eyebrow Pencil Kit, the full-size Good Drama Mascara, both mini eyeshadow palettes and the deluxe makeup bag. The bundle is $99, so you keep the $94 difference.

What if I choose the wrong brow shade?

We'll swap it. Tell us within 30 days and we'll send the right shade — you don't need to send the kit back first. If you'd rather get it right the first time, find your brow match, or pick Tantalizing Taupe, our cool-toned universal shade.

How do you get to eight pieces?

Five of them are the Curated Eyebrow Pencil Kit: the Eyebrow Pencil, the Clear Eyebrow Defining Gel, the Highlighter Pencil, the Dual Blending Brush and the Everyday Makeup Bag. The rest are the full-size Good Drama Mascara, the two mini palettes — Blushing Rose and Manifest Bronze — and the Deluxe Makeup Bag.

What sizes are these — is anything a sample?

Nothing in the kit is a sample. Every piece of the brow kit is full size, and the Good Drama Mascara is the full-size bottle rather than a travel mini. The two eyeshadow palettes are the travel-size minis we sell as minis — four shades each, not sachets.

I've never used a brow cream. Is this beginner-friendly?

It's built for it. Brush the brows up with the built-in spoolie, fill with short, hair-like strokes, set the shape with the clear gel, then lift the brow bone with the highlighter. Three steps, about sixty seconds — and a printed How-to-Brow guide comes in the box.

What's in it — and what isn't?

Every product in this bundle is vegan and PETA-certified cruelty-free. The Blushing Rose palette is made with rose rugosa flower extract, and the mascara formula is conditioning rather than drying.

Will it hold up through a long day?

That's what the clear gel is for — it sets the pencil so the shape stays put rather than moving through the day. The mascara builds length and volume without flaking, and it's gentle enough for sensitive eyes and contact lens wearers.

$193 of Chella. Ninety nine dollars.

Nine pieces a complete curated brow kit, full-size Good Drama Mascara, and eight eyeshadow shades. Everything your brows, lids and lashes need, in one bundle.

Get the Eye Edit — $99
  • Free shipping
  • 30-day returns
  • Vegan & cruelty-free
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