Effortlessly you
Fresh brows & eyes that match your vibe
effortlessly you
Embrace your day. Whether you’re leading the meeting, taking the stage, or sipping cocktails with your friends, you need beauty solutions that you connect with. Your aim is to highlight, not overwhelm your natural beauty, and enhance the truest version of yourself. Create crafted looks with our long-wearing, inclusive brow and eye makeup must-haves. Clean, vegan, uplifting – it’s effortlessly you.
shop by collection
consciously made beauty
CLEAN
CRUELTY-FREE
VEGAN
PARABEN-FREE
GLUTEN-FREE
pick a shade,
your shade
Need help finding your match? No problem, we can guide you. Our refined basics are backed by inclusive color matching.
inclusive beauty starts here
COLOR
MATCHING
Our color-matching guides make it easy to find the perfect shade to enhance your look.
WIDE-RANGE
OF SHADES
Discover our selection of inclusive shades, often overlooked by other brands.
QUALITY &
PERFORMANCE
Our products have a smooth application, precise accuracy, seamless blending, & buildable formulas.
PRO-LEVEL
ACCURACY
Experience complete consistency with our professional long-lasting & non-creasing formulas.
clean beauty that cares
Stress-free, clean beauty starts here. We use non-toxic ingredients and refreshing formulas to create products that are not only long-lasting but nutritious and skin-friendly too.
by your side
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