NEW - MANIFEST PALETTE
IT'S EVERYTHING YOU MANIFESTED!

With three shimmers and one matte shade,

get an eye look that amplifies your glowing aura.

Blendable. Shimmery. Smooth. Highly-pigmented.

Now that's what we call good Karma.

OUR PROMISE TO YOU

Our products are made with you in mind -

beautiful, unique, without the harsh ingredients.
We believe in clean products that always highlight -

and never hide - your natural beauty!

So you glow wherever you go.

MANIFEST
THE POSSIBILITIES ARE ENDLESS

MEET YOUR NEW BGF
(BEST GEL FRIEND)

Our best-selling Eyebrow Gel that never lets you (or your brows) feel out of place. Lightweight, clear and lasts all day.

This looks like the beginning of a beautiful friendship!.

REFER A FRIEND

Give your friends $10 off on their first order of $40+

and get $10 for each successful referral.

SHOP ALL

ADD TO BAG $20

Beautiful Blonde

Luscious Light Brown

Tantalizing Taupe

Marvelous Medium Brown

Awesome Auburn

Dazzling Dark Brown

Delightful Deep Brown

Graceful Grey

Elegant Ebony

Eyebrow Pencil

Fill those fluffy brows.

ADD TO BAG $20

View Product $68

ADD TO CART

Eyebrow Pencil Kit

All-in-one. Fill. Define. Highlight.

View Product $68

$78 Value - Save $10

ADD TO BAG $26

Beautiful Blonde

Luscious Light Brown

Tantalizing Taupe

Marvelous Medium Brown

Awesome Auburn

Dazzling Dark Brown

Delightful Deep Brown

Graceful Grey

Elegant Ebony

Eyebrow Cream

ADD TO BAG $26

View Product $74

ADD TO CART

Eyebrow Cream Kit

All-in-one. Fill. Define. Highlight.

View Product $74

$84 Value - Save $10

View Product $34

ADD TO CART

Brow Minimalist Kit

Pencil and Gel combo.

View Product $34

$40 Value - Save $6

ADD TO BAG $20

Light

Medium

Dark

Deep

Highlighter Pencil

Shine for all to see.

ADD TO BAG $20

View Product $36

ADD TO CART

Brow Essentials Kit

Your brow essentials.

View Product $36

$44 Value - Save $8

ADD TO BAG $20

ADD TO CART

Eyebrow Defining Gel

Clear. Lock in place. Never flakes.

ADD TO BAG $20

View Product $39

ADD TO CART

Lash Curl Kit

Perfectly curled, long-lasting, lush lashes.

View Product $39

$47 Value - Save $8

CHELLA BELLA

[ che-la / bel-uh ]

(noun)

Anyone who...

1. empowers themselves & others
2. is clean-beauty-obsessed
3. prioritizes mental-wellness & a clean lifestyle
4. is devoted to inclusivity, kindness & uplifting the community
5. loves products that are:

"BELLA" MEANS "BEAUTIFUL" & THAT'S EXACTLY WHAT YOU ARE

#chellabellas

are saying

#chellabellas are saying

"Honestly, it’s life changingly awesome"

- KATIE S.

Brow Minimalist Kit

"This is the BEST eyebrow product I have ever used."

- Jill E.

Chella Eyebrow Cream

"It is superior to anything else I have ever used."

- Nancy V.

Chella Eyeliner Pen

"The ease of use is what attracted me to this but the quality is what keeps me buying it. It lasts all day and is easy to apply. Works great on thinner brows and looks natural. Love it!!!!!"

- Elaine B.

Chella Eyebrow Cream

"The Chella eyebrow cream is amazing! The texture is perfect, not making sparse brows look too heavy and it glides on super easy, and evenly. Love!"

- Elizabeth M.

Chella Eyebrow Cream

"The best eyebrow pencil ever!!! Easy to use, and creates natural, pretty brows! Love it!"

- Lisa L.

Chella Eyebrow Pencil

"Super happy with the color & application! So pleased I ordered another brow pencil this week so I don't run out! Always had issues with color not with this one! I ordered the beautiful blond- perfect!"

- Neila F.

Chella Eyebrow Pencil

"I love the eye brow gel! I use this daily and love the hold it gives my eyebrows."

- Kari B.

Chella Eyebrow Defining Gel

"This product is different than I have ever used before on my eyebrows. I Love It!!!!!!"

- Jean N.

Chella Eyebrow Defining Gel

"Got sample in Ipsy bag and fell in love. Just ran out and ordered the fullsize from Chella and I honestly can't live without. I also use as a eyeliner on top and it totally makes my eyes pop!"

- Amy P.

Chella Highlighter Pencil

"I use this product particularly for shaping my eyebrows. It is a very smooth crayon, and this shade matches perfectly with my light brown skin color."

- Katrina C.

Chella Highlighter Pencil

"Thank you for this brush. It not only saves time with a different brush on each side, but the brushesmake it easy to apply and blend."

- Marlene H.

Chella Dual Blending Brush

"It's a great product! I would buy again."

- Amanda G.

Chella Dual Blending Brush

"I've never tried an eyebrow cream before, and the 3 steps made it so easy! I love what it does for my brows"

- Monika

Eyebrow Cream Kit

"I really like the kit. My brows look so much better especially when we have to wear the masks. I purchased the Taupe color and it frames my face even if that is the only makeup I have on. I even recommended to a few friends. I will be definitely be purchasing when I run out."

- Jaqui R.

Eyebrow Cream Kit

"The packaging was beautiful. The products were the best brow products I've used. First client I used it on wanted to buy a kit. The brows look sooo natural and full. Also very buildable for different looks. Love, Love, Love the kit! ❤"

- Marion L.

Eyebrow Pencil Kit

"Excellent kit! Taupe is perfect for my medium olive complexion and dark brown brows. The pencil is hard enough to allow me to fill my brows with feathery strokes. Very natural; not harsh. I use the highlighter pencil as instructed, but also in the hollow of my underage bags to pop out the recessed line."

- Roseanne C.

Eyebrow Pencil Kit

"I don't wear a full face of makeup but I always use the brow minimalist kit. I have 2 diffract shades of the pencil and they both work so well with my hair color. The brow gel is great for that fluffy brow look!"

- Lily F.

Brow Minimalist Kit

"The only 2 brow products I use on an everyday basis. It's so easy to use both these products and the shade Medium brown matches me perfectly! I love that the Brow Gel does not get flaky throughout the day like other gels I've used. This is my go to from now on!"

- Brooke W.

Brow Minimalist Kit

"Let me start by saying the Eyebrow Pencil is so amazing and lasts all day! I keep one on my car and one at home. The blending brush is so prefect to brush out my hairs as well as blend in my concealer around my brow. It does the work for you. I do not go a day without using my eyebrow pencil. Holy grail for sure!"

- Jessie G.

Brow Essentials Kit

"I’ve come to love Chella brow pencils, so when I saw this kit I was curious. The spoolie on the brush is super high quality! love it."

- Brianna L.

Brow Essentials Kit

"Wow. The heated lash curler exceeded my expectations! I’ve never been able to hold a curl very long in my lashes but this really makes it last so long! Mascara was nice too! Getting for a gift most definitely!"

- Brainna L.

Lash Curl Kit

"I cannot stop talking about the Heated Eyelash Curler. I recommend it to all of my friends and get so many compliments since all people are seeing now are my eyes! The mascara works so well with this too. My eyelashes have never been so beautifully curled!"

- Charolette M.

Lash Curl Kit

"I currently am wearing the eye mask for the very first time and I am so amazed. Once I got over how fascinating it was to activate the masks and how just cool they felt I applied them under my eyes and it feels like heaven."

- Amy I.

Anti-Fatigue Eye Mask Kit

"Perfect addition to any beauty routine. Actually fun to use and leaves great results!"

- Tera M.

Anti-Fatigue Eye Mask Kit

"I am loving this makeup bag. it’s a great unstructured soft but seemingly durable material-like a soft cotton canvas - makes all available space actually usable space. zipper runs smooth and is a good quality. pretty colors with a cute positive message. I am a fan of many Chella beauty products and now i have a cute bag for them, so I can easily find them when I need them!"

- Laura C.

Chella Make-Up Bag

"Ordered this as a gift and they LOVE it."

Chella Bella Goals Kit

"I absolutely love this palette. Gorgeous neutrals for the bronzey peachy lovers out there! I also love the pigmented shimmery metallic options if you wanna add some extra zazz."

- Jenna B.

La Vie Eyeshadow Palette

"I am a make up junkie and most exclusively use Chanel products so when I heard about this eye shadow pallet I was intrigued to try. Wow, Gorgeous... smooth application, rich pigment and blends beautifully. I have found my new go-to, and huge upside that the cartridges are replaceable. Love, cannot recommend this enough!!!!"

- JenKolo

La Vie Eyeshadow Palette

NEW - MANIFEST PALETTE IT'S EVERYTHING YOU MANIFESTED!

OUR PROMISE TO YOU

MANIFEST THE POSSIBILITIES ARE ENDLESS

MEET YOUR NEW BGF (BEST GEL FRIEND)

REFER A FRIEND

MOST LOVED LIST

SHOP ALL

CHELLA BELLA

"Honestly, it’s life changingly awesome"

"This is the BEST eyebrow product I have ever used."

"It is superior to anything else I have ever used."

"The ease of use is what attracted me to this but the quality is what keeps me buying it. It lasts all day and is easy to apply. Works great on thinner brows and looks natural. Love it!!!!!"

"The Chella eyebrow cream is amazing! The texture is perfect, not making sparse brows look too heavy and it glides on super easy, and evenly. Love!"

"The best eyebrow pencil ever!!! Easy to use, and creates natural, pretty brows! Love it!"

"Super happy with the color & application! So pleased I ordered another brow pencil this week so I don't run out! Always had issues with color not with this one! I ordered the beautiful blond- perfect!"

"I love the eye brow gel! I use this daily and love the hold it gives my eyebrows."

"This product is different than I have ever used before on my eyebrows. I Love It!!!!!!"

"Got sample in Ipsy bag and fell in love. Just ran out and ordered the fullsize from Chella and I honestly can't live without. I also use as a eyeliner on top and it totally makes my eyes pop!"

"I use this product particularly for shaping my eyebrows. It is a very smooth crayon, and this shade matches perfectly with my light brown skin color."

"Thank you for this brush. It not only saves time with a different brush on each side, but the brushesmake it easy to apply and blend."

"It's a great product! I would buy again."

"I've never tried an eyebrow cream before, and the 3 steps made it so easy! I love what it does for my brows"

"I really like the kit. My brows look so much better especially when we have to wear the masks. I purchased the Taupe color and it frames my face even if that is the only makeup I have on. I even recommended to a few friends. I will be definitely be purchasing when I run out."

"The packaging was beautiful. The products were the best brow products I've used. First client I used it on wanted to buy a kit. The brows look sooo natural and full. Also very buildable for different looks. Love, Love, Love the kit! ❤"

"I don't wear a full face of makeup but I always use the brow minimalist kit. I have 2 diffract shades of the pencil and they both work so well with my hair color. The brow gel is great for that fluffy brow look!"

"The only 2 brow products I use on an everyday basis. It's so easy to use both these products and the shade Medium brown matches me perfectly! I love that the Brow Gel does not get flaky throughout the day like other gels I've used. This is my go to from now on!"

"I’ve come to love Chella brow pencils, so when I saw this kit I was curious. The spoolie on the brush is super high quality! love it."

"Wow. The heated lash curler exceeded my expectations! I’ve never been able to hold a curl very long in my lashes but this really makes it last so long! Mascara was nice too! Getting for a gift most definitely!"

"I cannot stop talking about the Heated Eyelash Curler. I recommend it to all of my friends and get so many compliments since all people are seeing now are my eyes! The mascara works so well with this too. My eyelashes have never been so beautifully curled!"

"I currently am wearing the eye mask for the very first time and I am so amazed. Once I got over how fascinating it was to activate the masks and how just cool they felt I applied them under my eyes and it feels like heaven."

"Perfect addition to any beauty routine. Actually fun to use and leaves great results!"

"Ordered this as a gift and they LOVE it."

"I absolutely love this palette. Gorgeous neutrals for the bronzey peachy lovers out there! I also love the pigmented shimmery metallic options if you wanna add some extra zazz."

15% OFFYOUR FIRST ORDER

CLEAN MAKEUP THAT CARES

NEW - MANIFEST PALETTE
IT'S EVERYTHING YOU MANIFESTED!

MANIFEST
THE POSSIBILITIES ARE ENDLESS

MEET YOUR NEW BGF
(BEST GEL FRIEND)

15% OFF
YOUR FIRST ORDER