Receive a free Mini Good Drama Mascara with Orders $75+ 

Receive a free Mini Good Drama Mascara with Orders $75+ 

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Transform your lashes anytime, anywhere

Receive a free Mini Good Drama Mascara 

with Orders $75+ 

(Value $14)

effortlessly you

Embrace your day. Whether you’re leading the meeting, taking the stage, or sipping cocktails with your friends, you need beauty solutions that you connect with. Your aim is to highlight, not overwhelm your natural beauty, and enhance the truest version of yourself. Create crafted looks with our long-wearing, inclusive brow and eye makeup must-haves. Clean, vegan, uplifting – it’s effortlessly you.

consciously made beauty






pick a shade,
your shade

Need help finding your match? No problem, we can guide you. Our refined basics are backed by inclusive color matching.

inclusive beauty starts here


Our color-matching guides make it easy to find the perfect shade to enhance your look.


Discover our selection of inclusive shades, often overlooked by other brands.


Our products have a smooth application, precise accuracy, seamless blending, & buildable formulas.


Experience complete consistency with our professional long-lasting & non-creasing formulas.

clean beauty that cares

Stress-free, clean beauty starts here. We use non-toxic ingredients and refreshing formulas to create products that are not only long-lasting but nutritious and skin-friendly too.

“This sleek tool heats up quickly and makes using a heated curler a seamless process.”

– “Makeup Artists Swear By These Eyelash Curlers” By Kiana Murden

“I found the formula to be soft and blendable...I am bringing this travel-sized palette to the front of my makeup cabinet.”

– “Chella's La Vie Eyeshadow Palette Creates More Looks Than You'd Think” By Talia Gutierrez

“The mascara keeps its promise on long and luscious lashes...without the use of any sus ingredients.”

– “Say Bye To Tarantula Eyes With This Buildable Mascara For Sensitive Eyes” By Jinnie Lee