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BROWS
MOST LOVED
KITS

Black Friday— limited release, while supplies last

Black Friday · Cyber Monday

Choose your curated brow kit bundle

Pick the brow formula you love. Both bundles come with a full-size Good Drama Black Mascara, two mini eyeshadow palettes and a deluxe makeup bag.

  • Cream kit

    Curated Eyebrow Cream Kit Bundle

    Nine pieces$198 ValueYours for $99

    The curated eyebrow cream kit with its built-in angled brush, plus a full-size Good Drama Black Mascara.

    Two mini eyeshadow palettes and a deluxe makeup bag are free with your bundle.

    $99$198Save $99

    50% off the price of buying all five separately.

    Shop the Cream Kit — $99 Choose your brow shade next

  • Pencil kit

    Curated Eyebrow Pencil Kit Bundle

    Nine pieces$193 ValueYours for $99

    The curated eyebrow pencil kit for precise, hair-like strokes, plus a full-size Good Drama Black Mascara.

    Two mini eyeshadow palettes and a deluxe makeup bag are free with your bundle.

    $99$193Save $94

    49% off the price of buying all five separately.

    Shop the Pencil Kit — $99 Choose your brow shade next
  • Vegan & Peta Certified
  • Free shipping

In every bundle

Whichever kit you choose

Both bundles include a full-size Good Drama Mascara. Two mini eyeshadow palettes and a deluxe makeup bag come free with either one.

  • Good Drama Mascara — Black

    Good Drama Mascara — BlackFull sizeFull size

    The full-size bottle, not a travel mini. Length, buildable volume and curl, in a conditioning formula

    $25
  • Mini Blushing Rose Palette

    Mini Blushing Rose Palette

    4 shades — two pearl, two matte, with rose rugosa flower extract

    $22
  • Mini Manifest Bronze Palette

    Mini Manifest Bronze Palette

    4 shades — three pearl, one matte, in wearable neutral bronze

    $22
  • deluxe makeup bag

    deluxe makeup bag

    A roomy deluxe bag to keep the whole kit together

    $29

Three steps to fuller, defined brows

Cream or pencil, the routine is the same. Build slowly — the shape comes from where you stop, not how much you use.

  1. step 1

    step 1

    Brush your brows upward with the spoolie so you can see the natural shape underneath.

  2. step 2

    step 2

    Starting mid-brow, fill sparse areas with short, hair-like strokes in the direction of hair growth.

  3. step 3

    step 3

    Keep the front of the brow lighter, then set the shape in place with the clear defining gel.

One Bundle, One Finished Look

Everything in the order you'd actually reach for it — brows, then lashes, then eyes.

Everything in the order you'd actually reach for it — brows, then lashes, then eyes.

  • A brow filled in with short, hair-like strokes

    Curated eyebrow kit — cream or pencil

    brows

    Fill with short, hair-like strokes, set the shape with the clear gel, then lift the brow bone with the highlighter. Five pieces, about sixty seconds.

    • FillEyebrow Cream or Pencil
    • DefineDefining Gel Clear
    • HighlightHighlighter Pencil + Dual Blending Brush + Everyday Makeup Bag
  • Lashes coated with Good Drama Mascara

    Good Drama Mascara — full size

    lashes

    Two coats from root to tip, wiggling at the base. Length and volume with no flaking, and gentle enough for sensitive eyes.

    • ShadeBlack
    • SizeFull size, not a sample
  • A blended rose and bronze eye look

    Two mini eyeshadow palettes

    eyes

    Wash the lightest shade across the lid, deepen the outer corner, blend. Rose for a soft daytime eye, bronze when you want warmth.

    • Blushing Rose4 shades two pearl, two matte, with rose rugosa flower extract
    • Manifest Bronze4 shades three pearl, one matte, in wearable neutral bronze
Choose your kit

4.8 · 1,247 reviewsLoved by 100k+ customers

What people say

from verified buyers

  • Verified buyer

    Excellent Eyebrow Products

    I own no less than 25 eyebrow products from different brands and this is my favorite. I love the fine tip of the pencil. It makes it so easy to use. The color is what I want and the product stays on throughout the day.

    Brandie W.

  • Verified buyer

    0 to 100

    A lifesaver for those of us without eyebrows— very realistic looking and stays on all day. Buy it for life.

    Sydney K.

  • Verified buyer

    Absolutely fantastic brow filler!

    Fantastic cream filler, love the wide base of the pot - makes for easy use of creme. Absolutely love this brow filler! Customer service is top-notch as well 😊👏

    Madison V.

  • Verified buyer

    A makeup must have!

    I have used MANY brow products over the years, but Chella brow pencil, is by far the best I have found! … I'm in the fitness industry, and after teaching classes all day, I never see the color bleed or fade. Hands down, THE BEST!!!

    Kate D.

  • Verified buyer

    Best mascara

    This is my all time favorite mascara. The length, volume, and definition it gives to my lashes I love and that’s why I keep coming back.

    Nichole O.

  • Verified buyer

    I love it it’s perfect

    I have salt and pepper silver hair I am 57 years old turning 58 I got a sample of Taupe eyebrow pencil in a Beauty box years ago … DEFINITELY I love this color … I also work out it doesn’t wear off in any significant way.

    Diana P.

  • Verified buyer

    My go-to for over 4 years

    This mini palette is honestly the only eye shadow that I wear … I had the same palette for 4 years that I got in a Birchbox and finally reordered a new one for myself for Christmas.

    Hallie W.

Before you buy

Questions, answered.

What's the difference between the two kits?

Only the brow product. The Cream Kit has an eyebrow cream with a built-in angled brush and a matte highlighter pencil; the Pencil Kit has an eyebrow pencil and a highlighter pencil. Both come with the Clear Eyebrow Defining Gel, the Dual Blending Brush and the Everyday Makeup Bag, plus the full-size Good Drama Mascara, both mini eyeshadow palettes and the Deluxe Makeup Bag.

Is it really worth that much?

Yes. Add up each item at the price we sell it for on its own and the Cream Kit bundle comes to $198, the Pencil Kit bundle to $193. Either bundle is $99.

What if I choose the wrong brow shade?

We'll swap it. Tell us within 30 days and we'll send the right shade — you don't need to send the kit back first. If you'd rather get it right the first time, find your brow match.

What sizes are these — is anything a sample?

Nothing in the kit is a sample. Every piece of the brow kit is full size, and the Good Drama Mascara is the full-size bottle rather than a travel mini. The two eyeshadow palettes are the travel-size minis we sell as minis — four shades each, not sachets.

What's in it — and what isn't?

Every product in both bundles is vegan and PETA-certified cruelty-free. The Blushing Rose palette is made with rose rugosa flower extract, and the mascara formula is conditioning rather than drying.

Cream or pencil. Ninety-nine dollars either way.

Up to $198 of Chella for brows, lashes and lids in one bundle, Black Friday through Cyber Monday.

Shop the cream bundle Shop the pencil bundle

Regular prices are the total of each item's regular price on chella.com.

Comparison prices of $198 (Cream Kit bundle) and $193 (Pencil Kit bundle) are the total of each item's regular price on chella.com.

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