is our lightest shade in the line. It is a beautiful shade that compliments anyone with blonde hair to light brown hair.

Color Characteristics
• This is a cooler toned color.
• Does not have red in it.

is our golden toned shade.

Color Characteristics
• Ideal for golden blonde hair.
• As well as light-medium brown hair.

is our #1 shade! This shade compliments a variety of different people + is our most universal color.

Color Characteristics
• Cool tone provide the universal color.
• Ideal for lighter hair, this shade provides a softer look + buildable dramatic look.
• Dark brown hair also works, providing a lighter fill, but still matching the cooler brown hair color.

is perfect for softer brunettes that like a cool toned brow shade.

Color Characteristics
• This is a cooler toned shade perfect for medium brown hair
• It can also be built up for a darker look for Dark brown hair

is a true Auburn color! It is very warm and has a reddish/auburn tint to it.

Color Characteristics
• Perfect for people with warm toned hair.
• One can also mix this with our Blonde shade for a more natural auburn color.

is a beloved warm toned brown.

Color Characteristics
• Suitable for a light brown hair tone to very dark brown.
• It can be soft and natural or built up for a darker look.

is for our Chella Bella's with Darker hair

Color Characteristics
• This shade is cool in tone.
• It can be used lightly for dark brown hair or build up for a deeper brunette.

is perfect for women with grey or greying hair

Color Characteristics
• A cool toned Grey
• Doesn't have any red in it

is a cool blue toned black.

Color Characteristics
• There is absolutely no warmth to the shade + can be used with black hair/brows.
• Great for people with silver hair as well. You can go super soft + get a more gray/silver affect.
• Also build it up and get a darker look.