a letter from our founder
Growing up in Southern California, I witnessed my Mom as a single parent devote her life to her kids and a better future. My mother was a respected professional in the male-dominated world of commercial real estate in the 1970's, and she leveled the field with her creativity, ideas and intellect.
With my mother as my role model, I was left with a clear understanding of how the power of creativity, optimism, and, of course, having a dream can change your life. As I began back in 2002 to create and form Chella as an idea and brand, I discovered that all of these life lessons applied to beauty and self-esteem. I understood that I could help empower women through beauty. This has become the inspiration of Chella, the realization that beauty both internal and external can and will change your life.
CEO & Founder