WHO WE ARE

At Chella, we create products that not only celebrate you but also the ingredients you put on your skin.

CLEAN BEAUTY

We believe in clean makeup that cares. That’s why we are committed to creating products that are vegan, paraben-free, gluten-free, and NEVER tested on our furry friends! It’s time for products that help you glow inside and out.

NATURAL BEAUTY

Beauty blossoms from within, which is why we bring you products that always highlight and never hide your natural, one-of-a-kind beauty. Your eyes tell your story, which is why our products focus on accentuating your essence. With our How To Brow in 3 Easy Steps, and our line of stunning eyeshadow palettes, your everyday makeup routine is made simple. So you don’t have to jump through hoops to highlight your unique beauty.

DIVERSITY & INCLUSION

At Chella, we strive for equity and stand for equality, justice, inclusivity, and love. We know it is time for real change. We believe love is love and stand with the LGBTQIA+ community. We believe Women’s Rights are human rights. We believe Black Lives Matter. In light of recent global events, we stand in solidarity with the Black and AAPI communities, all our friends, families, colleagues, and anyone else who has been affected by discrimination, systemic racism, and oppression. We hear you. We see you. Our Chella community aims to lift each other up. We will continue to use our platform to amplify your voices and advocate for change. While we have been actively listening and learning, we know we can always improve and be better. If you have any concerns or suggestions on how we can improve our products, better our inclusive language, speak out on issues or just have more ideas on how we can strengthen our allyship, please email us at Rachel@chella.com

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