Written by: Katie Scoville, Chella Beauty Intern
It’s that time of the year again; Earth Day. Although many of us see it as a time to post all of the beautiful vacation photos locked away in our archives, it should also be a time to celebrate brands who are pledging to make a difference and add practices to their business that continually benefit the Earth. Transparency within the beauty industry isn’t always what it should be and you may be wondering what is actually in the products you use. At Chella, we’re dedicated to continuing as much transparency with our customers as possible, as well as with our ingredients, and to also pledge against cosmetic animal testing. According to the Humane Society International, an estimated 100,000 to 200,000 animals suffer and die every year in cosmetic testing worldwide. It’s practices like these that sets Chella apart from brands owned by large corporations. Earth Day shouldn’t be limited to just one day out of the year; we should always be engaging in practices that work towards bettering our planet and purchasing products that are clean. Let’s make everyday Earth Day!
At Chella, we genuinely care about making a difference with our products by using vegan and cruelty-free ingredients but also striving to use sustainable packaging. We strive to keep our formulas as natural as possible while looking to scientists, clean-certification lists, and you to grow our knowledge and hold us accountable. With Chella, you don’t have to sacrifice quality and pigmentation for environmentally-friendly products. In addition, our formulas are gluten-free, paraben-free, and clean, and you can even see these featured seals on our website. Being as transparent as possible is something we at Chella value, and we want to reflect this in our ingredient list and our communication with our customers. Nourishing ingredients such as Vitamin C and E, Coconut Oil, Argan Oil, Shea Butter, Cucumber Extract, Jojoba Seed Oil, Aloe Vera, and Rose Flower Extract are featured in our products, and we will update this list as standards change.
Our packaging has also been revamped, and as of September 2021, we’re predominantly plastic and carbon-neutral. The FSC logo appears on the majority of packages we send to you, meaning that our products come in packages from responsibly managed forests that provide environmental, social and economic benefits. But what does the logo mean? FSC stands for the Forest Stewardship Council, an international organization that sets standards for responsible forest management. When you see the FSC logo on a product, it means that the wood used in that product comes from a forest that has been independently certified to meet FSC's strict environmental, social, and economic standards which then translates into packaging and how the packaging is made. We want to continue to do our best to send you products in responsible packaging.
Chella is also a member of the IMPACT COLLECTIVE, a group of forward-thinking brands committed to making an immediate and positive environmental impact through the reduction of their carbon, plastic, water and energy footprints. Being a part of an initiative like this is something that we at Chella feel strongly about and want to share with you, our customers.
Supporting a brand that is not only transparent but also making efforts towards preserving the planet with their care and ingredients is one of the easiest things ever. Chella is a brand I’m proud to recommend not only for their sustainable efforts but also their efforts towards being as transparent and close to their customer base as possible. Even better, users will still get the same stunning results as leading beauty brands that may not be as honest. Making efforts towards a more sustainable future is something that is very important to me, and it all begins with the brands that I support. Chella’s impact doesn’t stop at just clean products. In the office, the staff does their best to reduce their waste impact like bringing in reusable water bottles as well as recycling whenever they can. Although every practice isn’t perfect, Chella is dedicated to continually integrating sustainability not only in our products but also our personal lives.
Chella is a brand that cares about clean beauty and clean products not only for the benefit of the environment but also for the benefit of our Chella Bellas. Would you want to know that the ingredients and products you’re putting on your face are completely safe? Chella alleviates those worries. We will continue to strive for transparency with our customers and let you know what’s in and out of our products and our formulas will evolve with the current standards. Celebrate Earth Day today and everyday with Chella Beauty. Join us on our mission to make a positive impact with every purchase.
Learn More at https://chella.com/pages/chella-cares