Repost from Voyage LA
Published May 19, 2025
At Chella Beauty, we celebrate more than clean cosmetics—we celebrate clean living. And no one embodies that more than our very own Sarah Siegel-Kolodziejski, whose work extends far beyond beauty. As the founder of Pure Clarity, a growing movement in the alcohol-free lifestyle space, Sarah is redefining what it means to live mindfully—with intention, courage, and community.
Sarah’s journey began in a small town in England and brought her to Southern California nearly three decades ago. Her career has spanned fashion, real estate, branding, and wellness, but her most personal and transformative chapter began when she embraced a sober lifestyle over three years ago. That choice inspired the birth of Pure Clarity, rooted in the belief that “mindful drinking leads to mindful living.”
What began with one bold idea has evolved into a thriving platform. Today, Pure Clarity hosts retreats, curates wellness events, partners with alcohol-free brands, and offers personal coaching—all in support of individuals who choose to explore life without alcohol. Whether someone is sober-curious, taking a break, or embracing sobriety long-term, Sarah’s message is simple: everyone is welcome.
Her first major event in January 2024 brought over 150 attendees to Santa Monica’s Annenberg House, featuring thought leaders like Laura Cathcart Robbins, Peter Sterios, and the founder of the #1 non-alcoholic beer brand, Bill Shufelt. It was a powerful moment of validation—proof that people are hungry for more conscious, inclusive spaces.
But it wasn’t without challenge. Sarah built Pure Clarity from scratch—without industry contacts, capital, or guarantees. Her success is a testament to resilience, intuition, and a fierce belief in her mission. Along the way, she’s created a powerful network of collaborators and friends who share her vision for wellness and authenticity.
In her own words, “I didn’t follow a traditional path—I created my own.” From trauma and transformation to purpose and power, Sarah’s story is not only inspiring—it’s leading a movement.
We’re incredibly proud of her work at Chella and beyond. As she continues building bridges between beauty and wellbeing, we’re reminded that real beauty starts with how you feel on the inside—and how you choose to show up in the world.
Follow Sarah’s journey with @pureclaritynow and discover more about her mission to bring mindful living to life—one event, one story, one soul at a time.