"Best mascara ever! I will only ever orde this mascara now!"
Your lashes should be as bold as you are, and you need a mascara that's up to the task. Our moisturizing formula brings "Good Drama" to your lashes, it delivers a big impact, with show-stopping length, buildable volume and curl. We want your relationship with mascara to be drama-free, so ours is Dermatologist tested and packed with vegan, non-irritating beneficial ingredients, and won’t flake or smudge. For always coated, never clumpy lashes, Our vegan & cruelty-free mascara is formulated with Aloe Vera*, Argan Oil, Vitamins E + C, and a uniquely tailored brush that separates each individual lash. Plus, with four shades, this mascara makes the most of your naturally gorgeous eye color. Who knew drama could be this good?
*With the exception of the Mini + Full sized black mascaras.
Your lashes should be as bold as you are, and you need a mascara that's up to the task. Our moisturizing formula brings "Good Drama" to your lashes, it delivers a big impact, with show-stopping length, buildable volume and curl. We want your relationship with mascara to be drama-free, so ours is Dermatologist tested and packed with vegan, non-irritating beneficial ingredients, and won’t flake or smudge. For always coated, never clumpy lashes, Our vegan & cruelty-free mascara is formulated with Aloe Vera*, Argan Oil, Vitamins E + C, and a uniquely tailored brush that separates each individual lash. Plus, with four shades, this mascara makes the most of your naturally gorgeous eye color. Who knew drama could be this good?
*With the exception of the Mini + Full sized black mascaras.

good drama mascara
real results
This is my third tube and I get compliments on my eyelashes all the time.
good drama mascara
How to use it
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Step 1
Wiggle from the root
Start at the base of the lash line and wiggle the wand up to the tips, lightly separating as you go.
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Step 2
Layer for more drama
Repeat for longer, bolder lashes. The formula builds without clumping, so add coats until you love it.
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Step 3
Curl to finish
Lock in lift by curling your lashes with our Heated Eyelash Curler.
Complete your routine
Complete the look
The pieces that finish this look, picked to work together.
Overall rating: 4.612245 / 5 from 49 reviews.
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Review highlights
Reviews
Chella Mascara
"I really like this mascara. Goes on smooth and no clumps. A+++"
Length
"Great mascara. I purchased a black and a burgundy. The burgundy mascara is beautiful. The black s great too. Lengths the lashes"
Not quite as bold as
"Not quite as bold as i had hoped"
Great Mascara
"Works great. Lashes look longer."
Love My New Look!
"The Burgundy mascara is eye popping for me! I love the brush!"
It is very good
"It is very good"
I love my new mascara.
"I love my new mascara. Burgund is my color. How exciting to explore beyond the world of Black mascara"
mscara
"very nice-no clumping"
Pretty perfect
"I love this mascara. This is my third tube and I get compliments on my eyelashes all the time."