The secret’s out and the time has come to discover your Divine Purpose with our latest LIMITED EDITION eyeshadow palette, Divine Purpose. This eight-pan palette includes neutrals and pops of color ranging in pearl to matte finishes sure to steal your heart. Whether you’re manifesting a gorgeous neutral eye, or a pop of blue on your lower lash line the Divine Purpose eyeshadow palette has you covered!

Divine Purpose

Introducing the shades:

Goddess in Training


    Divine Purpose was created with you and your inner goddess in mind! As part of IPSY's July-themed "Goddess" month, Chella was asked to create a palette fit only for goddesses like you!

    Check out this GORGEOUS look @velabeauty created with the Divine Purpose Palette, here.

    Stay tuned, Chella Bella! More looks, inspo, and inside scoops to come ...


    Written by Alexia Kavanaugh & Sarah Gordon